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Say buongiorno to the Fiat 500

CNN Money -- In late 2010, we'll begin seeing the cute little Fiat 500 showing up at selected Chrysler dealers here in the United States. Already, fans are clamoring for the car with its cool Euro-retro style.

But don't expect the 500 to sell in bunches. Even Chrysler executives are playing down expectations for the car, based on the fact that Americans have traditionally preferred larger vehicles, and the 500 is definitely not large.

Still, the little car could have the stuff to make a splash here, some experts say. There's more to success than just size. For example, look at the Mini Cooper which remains a hot product, right through the recession, thanks to its fun driving performance, clever design and parent company BMW's smart brand management.


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Submitted Nov 12, 2009 By: BurntOrange
Category: Daily News Article Discussions > Topics Add to favorite topics  
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REPLIES (newest first)
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jedintheshed
Champion Author Colorado Springs

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Message Posted: Nov 23, 2009 10:13:41 AM

I would like to know the safety ratings.
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antur
Champion Author Chicago

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Message Posted: Nov 23, 2009 9:39:35 AM

Buongiorno!
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Evandro
Sophomore Author Austin

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Message Posted: Nov 16, 2009 7:48:03 PM

Images are worth thousands of words: Fiat 500 vs. Audi Q7

[Edited by: Evandro at 11/16/2009 8:48:51 PM EST]
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DerHahn
Champion Author Illinois

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Message Posted: Nov 12, 2009 6:25:39 PM

face it, the times are changing and many people just coming into the car buying market aren't into large and excessive vehicles. small is fine as long as it has all the gizmos that can be packaged into it.
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cagustin
Rookie Author Fresno

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Message Posted: Nov 12, 2009 3:37:15 PM

I expect this to be like the VW Beetle. People bought it because it was new and fun to drive. I have friends who grew up from countries that sold this cute little car and loved it. It will do well here in California where parking in large metro cities are a challenge. Especially in college towns...
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eddmac
Champion Author Washington

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Message Posted: Nov 12, 2009 1:27:22 PM

I seen this model in Egypt and Turkey this fall, and beside being beat up with dents, in Istanbul I had to get two Fiat taxis while here in the states one US car would have done nicely.
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JBL2
Champion Author Little Rock

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Message Posted: Nov 12, 2009 1:21:09 PM

Well, if it runs on regular and looks like a car, it would be a better choice than the alleged "Smart"
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unicornpmb
Champion Author Buffalo

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Message Posted: Nov 12, 2009 1:15:36 PM

Its all about the MPG and the price. The savings has to be their to get people to buy.
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nimpy
Champion Author Indianapolis

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Message Posted: Nov 12, 2009 12:58:57 PM

OK then it will be expensive because of the name
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vlaz55
Veteran Author London

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Message Posted: Nov 12, 2009 12:56:35 PM

Its not for me, but I'm sure there are lots of people who would want to drive one. People are buying Yaris and Fits now right?
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OLBKR
Veteran Author Charlotte

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Message Posted: Nov 12, 2009 12:55:07 PM

Not that I would buy one but its bigger than my HARLEY and probley a lot warmer in winter.
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Lonewolftx
Champion Author Houston

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Message Posted: Nov 12, 2009 12:51:57 PM

We will see about that . . .
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dkinsf
Champion Author San Jose

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Message Posted: Nov 12, 2009 12:51:53 PM

The issue with Fiats is their reliability reputation. As in I would buy one with out a 100,000 mile bumper to bumper warrantee. Their quality may have improved, but the perception is that this is NOT a reliable car.
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runway12
Champion Author Tacoma

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Message Posted: Nov 12, 2009 12:51:27 PM

Interested in seeing if this works out
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jeromehasbargen
Champion Author Minnesota

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Message Posted: Nov 12, 2009 12:47:42 PM

The have to make them cheap, safe and good quality to be a success.
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jpj23
Champion Author Los Angeles

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Message Posted: Nov 12, 2009 12:45:38 PM

Chrysler has cultivated the big-truck/muscle-car market for so long, I wonder how they're going to convince buyers to buy cute, small Euro-style cars from them. Maybe they need a high-profile movie showcasing the Fiat models they want to promote. The remake of The Italian Job did wonders for the public awareness of the Mini Cooper.
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tucker355
Champion Author Manitoba

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Message Posted: Nov 12, 2009 12:43:09 PM

another "smart" car?
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hwmillerster
Champion Author Missouri

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Message Posted: Nov 12, 2009 12:42:56 PM

As long it has a reasonable amount of acceleration it would at least keep up with traffic. If people are seriously concerned about $10/gal gasoline there will be a demand for these little cars.
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PithyOpiner
Champion Author Stockton

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Message Posted: Nov 12, 2009 12:41:34 PM

"Even Chrysler executives are playing down expectations for the car, based on the fact that Americans have traditionally preferred larger vehicles......." These guys still don't get it, do they. What do we need to do, run over them with a small car, or what. Give us a small car that gets 75 MPG and see if we like small cars, or not. Or, better yet, give us a small electric car to get back and forth to work in on a daily basis and see if we like small cars.
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PArdgerunner
Sophomore Author Colorado Springs

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Message Posted: Nov 12, 2009 12:40:51 PM

be hard to even call it a grocery getter, dont think you could get a gallon of milk in the backseat
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TBONE3
Champion Author Pennsylvania

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Message Posted: Nov 12, 2009 12:39:52 PM

Man, how would you like to be heading South on I-95 around 5 PM in one of those roller skates?? Not this guy for sure.
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Bubba44612
Champion Author Ohio

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Message Posted: Nov 12, 2009 12:34:36 PM

Maybe it will work, looks like a Geo Metro to me.
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Gerardtd
Veteran Author Toronto

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Message Posted: Nov 12, 2009 12:33:47 PM

Chrysler guys still have the big mentality, that's why they'll end up big too in many ways other than up.
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BobbyVA
Champion Author Virginia Beach

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Message Posted: Nov 12, 2009 12:31:35 PM

Small Fiats are ok in large cities as long as you don't 50 mph, a crash is lethal. Even in Italy where they drive them on the sidewalk at times to pass with smallish roads it might work, but stay off the Interstate in the USA.
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vegaland
Champion Author Houston

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Message Posted: Nov 12, 2009 12:26:07 PM

It's going to require a lot of things to work out just right for this thing to be the success they're predicting.

Due to the high Euro, it will have to be made over here, and that means retooling a plant in Mexico to make the thing after it is re-engineered to be street legal here. I don't think the combination of US & Italian engineers will be able to get all that worked out by late 2010.

There are already a number of mini cars here already and the market is limited.

They will also have to have solved a lot of the quality problems that drove FIAT out of here in the 70s when they were nicknamed "Fix It Again Tony".
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BWD
Champion Author Charleston

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Message Posted: Nov 12, 2009 12:24:45 PM

Who cares.
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arvo87
Champion Author New Mexico

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Message Posted: Nov 12, 2009 12:19:01 PM

for a daily commute car it would work at the right price
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wiwhite87
Champion Author Milwaukee

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Message Posted: Nov 12, 2009 12:18:33 PM

If it's reliable, it'll sell. Besides those looking for cheap gas, there's high school students, college students, recent grads, urban lifestyle citizens, and those who are just frugal that will flock to a vehicle like this. The market segment is there, and small cars like this compete when they are fun, cheap, and reliable.

A large sedan just can't compare to the nimbleness of a small, light car.
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USAFA82
Champion Author Colorado Springs

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Message Posted: Nov 12, 2009 12:16:49 PM

It's a cool little car and gets great gas mileage. I drove one when I was stationed in Europe.

I don't think I'll be buying one here, tho. Too many large vehicles that will flatten you in an accident. Have to wait until gasoline gets close to $10/gallon in 2011.
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walkit1
Champion Author Memphis

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Message Posted: Nov 12, 2009 12:12:35 PM

Nor I!
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frdhbrd
All-Star Author Calgary

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Message Posted: Nov 12, 2009 12:10:05 PM

Not for me
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RHINO4
Champion Author Dallas

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Message Posted: Nov 12, 2009 12:08:06 PM

What's the gas mileage.
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mfeldstein
Champion Author Ottawa

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Message Posted: Nov 12, 2009 12:06:44 PM

Competition for the Smart fortwo?
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ops3
Champion Author Cincinnati

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Message Posted: Nov 12, 2009 12:00:58 PM

Cute? What's the gas milage?
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SUPERQUACK
Champion Author Sacramento

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Message Posted: Nov 12, 2009 11:58:38 AM

FIX IT AGAIN , TONY !!!!
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DonKofAK
All-Star Author Anchorage

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Message Posted: Nov 12, 2009 11:55:43 AM

Despite one note to the contrary, many of the comments below assume the car is unsafe and of poor quality. What if those assumptions are based on prejudice -- pre-judging something before getting the facts?

Are you too young to remember the VW Beetle? They were once pretty common.

It's not possible to build a safe, small vehicle that has good quality? Double-check Toyota's cars that successfully staged an invasion of America just in time to encounter a gas crisis.

Just because I drove a GMC Suburban for many years does not mean I'd never buy a small, fun to drive car. How about a used Mazda Miata? Porsche 911? A Mini? Naw, I'd rather dump ten or twenty grand into a Harley because it's safer and uh, more convenient, and uh more practical, right?
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Hugo40
Champion Author Kentucky

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Message Posted: Nov 12, 2009 11:54:17 AM

Smaller cars and bigger prices is what we will see.
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Tekkie
Champion Author Philadelphia

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Message Posted: Nov 12, 2009 11:53:12 AM

Not for me!!!!
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Bigwaynef
Champion Author South Carolina

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Message Posted: Nov 12, 2009 11:52:53 AM

Another casket in the works
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byoftDad
Champion Author Columbus

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Message Posted: Nov 12, 2009 11:47:53 AM

Screw the Fiat- Buy American
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GGAlbo
Champion Author Detroit

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Message Posted: Nov 12, 2009 11:45:11 AM

how is the quality of the 500, Fiat is not known for quality!!!!
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civicdutie
Champion Author Rochester

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Message Posted: Nov 12, 2009 11:44:33 AM

I bet it will garner more interest they they are claiming...especially if gasoline continues to climb toward 4 a gallon again.
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pecos
Champion Author Columbus

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Message Posted: Nov 12, 2009 11:44:31 AM

Probably like the rest of the teenie cars, they'll want $50000 for it.
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filcut
All-Star Author Anchorage

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Message Posted: Nov 12, 2009 11:42:29 AM

Say WHAT. Can u jump start it when u push it down the street?
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Rednix
Champion Author Miami

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Message Posted: Nov 12, 2009 11:37:33 AM

Maybe the car companies can make a small car that looks good. That would be novel.
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charkansasflyr
All-Star Author Lansing

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Message Posted: Nov 12, 2009 11:36:45 AM

The problem with mini cars in the US has been the lack of focus and attention to detail. In countries where the government actually HAS A CLUE ABOUT CONSERVATIO0N, manufacturers have done detailed development of the driving experience of these small vehicles. Here in the US we have (with the help of arrogant auto makers) associated small with "cheap" and unsafe. Not true in Europe and Japan.

Americans need a few model years (and sustained higher fuel prices, unfortunately) to acclimate to high-quality miniature cars. The change involves more perception than anything else. I have two associates who own Mini Coopers. They absolutely love them. One of these folks is 62 years old and has never owned a small vehicle. But, when he saw how solid and tight the car was, and experienced a 6-speed automatic transmission, he was sold and remains hooked on the car.
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Jolly_Red
Rookie Author Nashville

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Message Posted: Nov 12, 2009 11:35:24 AM

hj
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car253
Champion Author Ohio

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Message Posted: Nov 12, 2009 11:32:53 AM

Death on wheels.
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SavannahSteph
All-Star Author Georgia

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Message Posted: Nov 12, 2009 11:31:48 AM

definately U-G-L-Y.
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call911ok
All-Star Author Vancouver

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Message Posted: Nov 12, 2009 11:28:32 AM

Kinda ugly... not to my liking...
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