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Say buongiorno to the Fiat 500

CNN Money -- In late 2010, we'll begin seeing the cute little Fiat 500 showing up at selected Chrysler dealers here in the United States. Already, fans are clamoring for the car with its cool Euro-retro style.

But don't expect the 500 to sell in bunches. Even Chrysler executives are playing down expectations for the car, based on the fact that Americans have traditionally preferred larger vehicles, and the 500 is definitely not large.

Still, the little car could have the stuff to make a splash here, some experts say. There's more to success than just size. For example, look at the Mini Cooper which remains a hot product, right through the recession, thanks to its fun driving performance, clever design and parent company BMW's smart brand management.


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Submitted Nov 12, 2009 By: BurntOrange
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REPLIES (newest first)
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SavannahSteph
Veteran Author Georgia

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Message Posted: Nov 12, 2009 11:31:48 AM

definately U-G-L-Y.
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call911ok
All-Star Author Vancouver

Posts:544
Points:75,890
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Message Posted: Nov 12, 2009 11:28:32 AM

Kinda ugly... not to my liking...
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tedjm1
Champion Author New York

Posts:1,532
Points:167,255
Joined:Dec 2006
Message Posted: Nov 12, 2009 11:28:29 AM

Always trying to get better sales on an existing car from a new owner.
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Helms
Champion Author Fort Worth

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Message Posted: Nov 12, 2009 11:28:02 AM

so Chrysler will just be a distribution network for Fiat....yeha that will really help save that company!!
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OHMS
Champion Author Orange County

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Points:912,660
Joined:May 2005
Message Posted: Nov 12, 2009 11:26:15 AM

I can't imagine that thing passing the National Highway Traffic Safety impact guidelines. Hopefully Fiord Exploders will clear it; just scratching its roof instead of flattening it on the grill like a fat Junebug.
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JuliusRex
Veteran Author Orlando

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Points:123,750
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Message Posted: Nov 12, 2009 11:24:40 AM

Madison8359, 1 for 3. Pasta is Chinese, and the Pope is German. Or were you making some kind of comment on the international aspect of the modern automotive business?
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swepson
All-Star Author Greensboro

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Message Posted: Nov 12, 2009 11:23:51 AM

The current Mini Cooper is a bit bigger that the original. This thing looks like that piece of junk Yaris
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Chazzy12
Champion Author Massachusetts

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Message Posted: Nov 12, 2009 11:22:56 AM

The way this economy is going they should be marketing bicycles, not cars.
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knifeman9
Champion Author North Carolina

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Message Posted: Nov 12, 2009 11:22:13 AM

How about 'no'!
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Dancin
Champion Author Toronto

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Message Posted: Nov 12, 2009 11:21:45 AM

No thanks to this thing.
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madison8359
Champion Author Cleveland

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Message Posted: Nov 12, 2009 11:21:09 AM

Pasta, Sophia Loren, and the pope are enough Italian for me for now.
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WP62
Champion Author New Hampshire

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Message Posted: Nov 12, 2009 11:20:27 AM

"Cute" is not what most people are looking for.
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GryphonX
Champion Author Nevada

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Message Posted: Nov 12, 2009 11:19:51 AM

No ... arrivederci!

[Edited by: GryphonX at 11/12/2009 12:20:32 PM EST]
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kundawg
All-Star Author Regina

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Message Posted: Nov 12, 2009 11:19:51 AM

The more options for the consumers to choose from the better. As more and more smaller vehicles make even small headway into the public, it will become a more "normal" aspect, and continue to gain popularity. There will always be a need for larger vehicles and trucks, but it may be more for companies and work, or rentals for moving in the long run. Time will tell.
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JuliusRex
Veteran Author Orlando

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Message Posted: Nov 12, 2009 11:17:10 AM

If I had to compare this car, it wouldn't be to a Mini. I would compare it to the Toyota Yaris. I don't think the Yaris is exactly screaming of dealer lots.
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dieselfreak
Champion Author Toronto

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Message Posted: Nov 12, 2009 11:17:00 AM

Most of us will remember FIAT's last efforts to sell cars here in the 1980's. Cars that would not start under 25 deg., cars that rusted out in 3 years, wipers that would not work, oil leaks, transmission leaks, electrical faults , etc. etc. They better have improved them. Canada is not Italy.
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montana920
Champion Author Chicago

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Message Posted: Nov 12, 2009 11:11:12 AM

other options will be good to drive down prices.....
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Amplion
Champion Author Oregon

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Message Posted: Nov 12, 2009 11:05:20 AM

Mini Cooper is a superior automobile.
Don't get conned into a substitute. Think about the quality and your safety.
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playtimeCLE
Champion Author Cleveland

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Message Posted: Nov 12, 2009 11:05:15 AM

Its not that cute that we should clamor to it. But its another option & I like options.
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gaswatcherCA
All-Star Author Oakland

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Message Posted: Nov 12, 2009 11:05:13 AM

OH, how Cuteeee, I just can't wait to see O'Bama in one.
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njerald
Champion Author Seattle

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Message Posted: Nov 12, 2009 11:04:15 AM

As junky as other Fiats or Chrysler products???????????
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fordmexico
Champion Author Michigan

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Message Posted: Nov 12, 2009 10:57:57 AM

Competition for the Mini without its cache or BMW engineering.
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BurntOrange
Champion Author Austin

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Message Posted: Nov 12, 2009 10:57:56 AM

Good Morning to the little tiny Fiat.
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tazdriver
Champion Author Huntsville

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Message Posted: Nov 12, 2009 10:56:53 AM

A better golf car!
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flyfast
Champion Author Kansas City

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Message Posted: Nov 12, 2009 10:56:46 AM

not here
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threewheeler
Champion Author Seattle

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Message Posted: Nov 12, 2009 10:56:03 AM

buongiorno fiat
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